Hi, I’m Jenn.
I’m a:
sexologist
Sex Coach
sex educator
sex shop owner
I help people make sense of confusing, bad, and traumatic sexual experiences and have pleasure again.
Selected mentions:
Savage Lovecast with Dan Savage
[Listen →]
VICE
[Read →]
Metro.co.uk
[Read →]
KUOW, Seattle NPR Station
[Read →]
Podcasts & Interviews
Savage Lovecast with Dan Savage
“Sex & Politics: Jenn Mason”
KUOW / NPR
“Right-wing trolls harassed this Bellingham sex educator. Then she reached across the divide”
You Are Not Broken with Dr. Kelly Casperson
Multiple appearances, including “Lubes!”
Life in Red
“Jenn Mason: Lack of Conversation About the Positive Aspects of Sex”
The Metaphysical Podcast
“PNW Business Owner: Jenn Mason, WinkWink Owner and Sex Coach”
Ladybits and Leadership
“How This Sex Shop Empowers Women”
Press & Mentions
Vice
The Most Underrated Sex Act Is Finally Getting Its Due
Metro
The ‘consolation prize’ sex act that men surprisingly prefer over blowjobs
KUOW/NPR
“Right-wing trolls harassed this Bellingham sex educator. Then she reached across the divide”
Jezebel
“A Washington State Sex Shop Is ‘Defiant’ and Will Continue Youth Sex Ed Classes Despite Vandalism”
Klipsun Magazine
Multiple features, including “Pleasure Is Our Revolution”
Bellingham Herald
Multiple articles, including “Why Bellingham school workers and a local business were harassed over ‘Uncringe Academy’”
Cascadia Daily News
Multiple articles, including “WinkWink employees facing threats, backlash over youth sex-ed classes”
Seattle Gay News
“Sex store owner receives death threats after outraging right-wing media”
MyBellinghamNow
“Jenn Mason, Owner of WinkWink Boutique”
my whole story (Mostly):
I’ve spent more than 20 years working in sexual health, from the bad side of sex to the good.
I started at 19, answering calls on a sexual assault hotline. That work led to a career in victim advocacy, consent education, and sexual violence prevention at a local crisis center, where I worked with survivors of all ages. But I spent most of my time in classrooms and community spaces doing workshops about sexual harassment, consent, and relationships.
After being handed some truly terrible curriculum, I created The Empowerment Project: an original three-day curriculum focused on consent and relationships. Over the course of a decade, I presented this program to more than 10,000 participants.
When I left this work, I began to realize where I’d missed the mark. I’d been teaching people how to ask for consent, but not how to talk about sex. I was validating survivors’ anxiety, fear, and pain, but I wasn’t equipped to help them enjoy sex again. I kept talking with people who were no longer in crisis but also not experiencing joy in their sex lives.
So, I did something about it.
In 2018, I opened WinkWink, an inclusive, “not creepy” sex shop and education space in Bellingham, Washington. Since then, I’ve helped thousands of people—from college students to grandmas—find sex toys, lube, books, and better language for what they want.
I also became a certified sex coach and sexologist, working with individuals and couples to figure out what kind of sex they want to be having—and build the skills, conversations, boundaries, and confidence they need to get there.
I created Uncringe Academy, a community-based sex education program for young people ages 9–17, and Sex After Bad Stuff, a six-week workshop for people who want to find their way back to pleasure after sexual assault, trauma, or bad-but-I-don’t-know-what-to-call-it experiences. That work has become the foundation for my book, also called Sex After Bad Stuff.
Outside the sex shop, I serve as an elected official on the Bellingham Public Schools Board of Directors. Being a sex educator while also serving on the school board has attracted the attention of national right-wing media and made me a target of ideological violence—experiences I’ve since spoken and written about publicly.
Through career changes, community work, and media-fueled vitriol, I’ve stayed committed to one thing: helping people find their way through the bad stuff and into sexual pleasure.
Working around sex isn’t just a salacious job—for me, it’s personal, political, and hopeful.
Sexologist, American Board of Sexology
Sex Coaching Certification, Sexology Institute
Certificate in Adolescent Sex Education Basics, Rutgers University
Master of Public Administration, Seattle University
B.A, Communication and Sociology, Western Washington University
education
I’m a mom. My daughter is significantly impacted by cerebral palsy. She’s also a redhead and the world’s biggest Taylor Swift fan.
I flinch at the sound of people chewing. I assure you it’s not personal.
I’ve run several marathons and ultramarathons. It’s terrible. I love it.